This advertising campaign was designed to be a type-focused promotion for the National Park Service, as well as a reminder for the community to get outside and enjoy nature. Providing the website underneath each design encourages readers to visit the NPS website and learn more about their surrounding parks. Utilizing a humorous and friendly tone for each sign was a strategy to create a warm feeling to the designs, and each phrase was taken or inspired from the National Park Service existing social media platforms. The warm earth tones were chosen and inspired from the client's logo. This was created using Adobe Illustrator and InDesign.
